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Monday, July 16, 2007

Five things everybody needs to know about Adsense

This is an interesting article about Google Adsense program which I would reccomend to everyone who wants to start showing Adsense ads on there sites. It provides you with essential info about how to start and work from that point towards securing more clicks. Do not forget to check on TOS regulations and establish how much freedom new hints about creating background are offering for your purposes.

1) What is Google AdSense?

Google AdSense is a contextual CPC program. This means that you when you place AdSense units on your blog or web site, Google will display relevant picture, text or video ads within the ad units. Every time one of the ads is clicked, you get paid


2) How much do I get paid per click?

This depends on how much the advertiser is bidding. The amount of money you receive per click can be as little as $0.01 or as much as a couple dollars. In general terms, web sites related to celebrities, gaming or MySpace resources are on the low end of spectrum, while the subjects of insurance, web hosting and investing usually receive a higher amount per click. However, keep in mind that the amount of total revenue you generate is going to be based on how much targeted traffic you can drive to your web site.


3) Can I use Google AdSense on blogs?

Yes, Google AdSense can be very profitable when properly integrated into a blog.


4) How can I get more people to click my ads?

One of the most effective ways increase your CTR (click-through rate) is by blending your AdSense units. Google allows you to choose the color of the ad unit background and border, along with the ad title, description and URL.
Blending is the practice of matching the background and border color of an ad unit to the background color of your web page, along with matching the ad title, description and URL colors to those on your web page. This makes visitors much more likely to click your ad units because they look like another element of your web site.


5) Can I place pictures next to my ad unit?

Although Google has stated that you cannot line up pictures next to your ad units, you can still create a background for your ad unit by using a shape or design and CSS.

Don’t be afraid to try out new things with your AdSense ad units. If you are not sure whether an idea complies with the AdSense Terms of Service, all you have to do is e-mail AdSense support and ask for their opinion! To learn more about Google AdSense or apply for a free account, visit the official Google AdSense web site.

Author of this article is Tyler Banfield. Tyler is a regular contributor to www.softwareprojects.com

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